Case Study: Birmingham Women’s and Children’s NHS Foundation Trust improves social media engagement with Orlo

Birmingham Women’s and Children’s NHS Foundation Trust manages 26,000 inbound messages with Orlo

Birmingham Women’s and Children’s NHS Foundation Trust needed a way to manage its eight social media channels efficiently to engage stakeholders, secure vital funding, and share public-service information. The challenge was to increase engagement rates and handle a high volume of inbound messages across multiple teams. They turned to Orlo and its social media management platform to address this.

Using Orlo's Unified Inbox and Performance Analytics, the team streamlined collaboration, avoided content clashes, and responded to messages quickly. This solution allowed them to understand what drove engagement to inform future campaigns. The results were significant, with Orlo helping the Trust deal with 26,000 inbound messages and reach 24.8 million people on social media.

Birmingham Women’s and Children’s NHS Foundation Trust