Case Study: Aston University boosts social engagement, followers, and reach with Orlo

Aston University - Customer Case Study

Aston University, a diverse UK university in Birmingham with students from over 120 countries, needed a way to manage its central and school social media accounts more effectively while maintaining a consistent, engaging presence. With multiple stakeholders and a goal of creating a welcoming online community, the team needed a collaborative tool that provided a full view of what each account was posting. Orlo helped meet that need.

Using the Orlo platform, Aston University established a more consistent posting schedule across its social channels and improved its ability to report on ROI and engagement. As a result, Aston saw 33.5k follower growth since Jan 2019, a 5.37% engagement rate up from 4.6% year over year, and a 6.4k increase in average web traffic from social year over year. Orlo also enabled the team to balance fun, student-focused content with an information-led approach.

Aston University

Helen Fulton

Digital Content Coordinator