Case Study: Zabar's achieves 200% increase in subscriptions with Ordergroove

Zabar’s increased their subscriber enrollment by 66% with Ordergroove

Zabar’s, the iconic New York City gourmet food retailer, needed to fix a failing homegrown subscription program: customers couldn’t self-manage subscriptions and the company lacked visibility into subscriber conversion, retention, and recurring revenue. Facing a tight timeline to get a better system live before the holiday season, Zabar’s turned to Ordergroove and its subscription technology platform to replace the old program.

Ordergroove implemented a fast, Salesforce Commerce Cloud–integrated solution and helped Zabar’s launch Z-peat Auto Ship, enabling self-service subscriptions, real-time analytics, and targeted sampling to drive loyalty. The results were immediate: a 200% increase in new subscriptions, subscribers who buy 3.5x more frequently and spend 2.1x more than average shoppers, and a 66% rise in subscription enrollment within a year — all powered by Ordergroove’s platform.

Zabar’s

Larry Zilco

Director