Case Study: Ancestral Supplements achieves 21% subscription growth and seamless checkout with Ordergroove

Why Ancestral Supplements Made the Switch to Ordergroove

Ancestral Supplements launched a direct-to-consumer subscription program in 2020 to improve margins and retention, but their initial provider’s hijacked checkout forced them to duplicate catalogs and blocked affiliate tracking, stunting growth. To fix this, Ancestral migrated their fledgling subscription program to Ordergroove to get a reliable, fully integrated subscription platform and a better customer experience.

Ordergroove implemented an integrated checkout, migrated the subscriber base with zero downtime, and provided tools like “log-in on behalf of” to improve customer service. The move restored affiliate tracking and commissions, simplified catalog management, and drove measurable results — including a 21% increase in subscription enrollment within four months after switching to Ordergroove.

Ancestral Supplements

Carl Mixon

Chief Medical Officer