Case Study: Whisker achieves 14% recurring revenue growth with Ordergroove

Whisker trades in homegrown tech, unlocking 14% recurring revenue growth in 4 months

Whisker, the pet-tech brand behind Litter-Robot, launched subscriptions to streamline repeat purchases of consumables like litter, liners, and filters. After building its subscription program on homegrown technology, the company found maintenance burdensome and basic analytics limited, making it hard to scale incentives and improve enrollment efficiently. Whisker turned to Ordergroove for a world-class recurring revenue platform with greater flexibility and control over its subscription experience.

With Ordergroove, Whisker optimized product pages, tested dynamic incentives, and expanded subscription offers across its website, cart, and mobile app. The result was a 105% increase in subscription purchases for secondary products, a 68% lift in new subscription sign-ups, 41% subscriber base growth in four months, 70% of subscribers enrolled in two or more subscriptions, and a 36% reduction in churn. Overall, Ordergroove helped Whisker unlock 14% recurring revenue growth in just four months.

Whisker

Mike Woodall

Director of CRM & Subscriptions