Case Study: Major Skincare Company achieves 230% more monthly subscriptions and 28% higher annual subscription revenue with Ordergroove

Unlock the secret to 28% growth in annual subscription revenue from this top skincare brand

Major Skincare Company, maker of sonic cleansing devices with more than 10 million units sold worldwide, faced a failing homegrown subscription program and engaged Ordergroove in 2013 to relaunch it using Ordergroove’s subscription platform to improve the customer experience and increase average order value.

Ordergroove implemented its subscription platform and best practices—introducing 10%–15% subscription discounts, free shipping, the one‑click Instant Upsell membership feature for easy add-ons, plus A/B testing and regular business reviews. The relaunch drove significant growth: a 230% increase in subscriptions created per month, a 40% increase in subscriptions per subscriber, and a 28% increase in average annual subscription revenue.