Case Study: CBDistillery achieves its yearly subscription revenue goal in 90 days with Ordergroove

Uncover one brand’s 90-day journey to hitting their yearly subscription revenue goal

CBDistillery, a leading CBD brand focused on daily-use supplements, faced a competitive marketplace with rising customer acquisition costs and limited internal resources. To make daily CBD use effortless for customers and boost customer lifetime value, they turned to Ordergroove’s subscription platform to solve retention, simplify reorders, and support their mission of improving customer health outcomes.

Using Ordergroove, CBDistillery implemented self-service subscription controls (pause/skip/modify), automated win‑back campaigns, personalized outreach, and the Instant Upsell feature, plus generous subscriber incentives (20% off + free shipping, 25% off every third order). The results were rapid and measurable: 18% of new site visitors sign up for subscriptions, an 89% retention rate, average order frequency shortened from 60 to 40 days, AOV increased, and they hit their yearly subscription revenue goal in just 90 days.

CBDistillery

Ellese Symons

VP of Marketing