Case Study: SmartyPants reaches 130% of recurring revenue goal with Ordergroove

SmartyPants reaches 130% of recurring revenue goal with Ordergroove

SmartyPants, a vitamins brand, faced challenges with its initial direct-to-consumer subscription program, which delivered a poor customer experience and became operationally burdensome. Seeking to become a subscription-first company, they partnered with Ordergroove to relaunch their subscription service on Shopify, aiming for a more scalable and efficient model.

Using Ordergroove's native Shopify integration and tools like Flex Incentives and Klaviyo integration, SmartyPants rebuilt its subscription experience. The solution improved on-site offers, lifecycle messaging, and subscriber management. Ordergroove's platform enabled SmartyPants to reach 130% of its 2025 recurring revenue goal, achieve a 33% increase in average order value, and see 57% of its checkouts come from subscribers.

SmartyPants