Case Study: OLLY grows its subscriber base by 73% with Ordergroove

OLLY grew their subscribers base by 73% in 12 months thanks to Ordergroove

OLLY, a vitamin brand, needed a more flexible subscription solution for its direct-to-consumer business after its initial provider failed to deliver the control and convenience its customers desired. Their rigid system only offered quarterly shipments, which hindered customer retention and lifetime value (LTV). To build stronger relationships, they turned to Ordergroove for a new subscription platform.

By implementing Ordergroove’s Subscription Management Interface and Price Transparency feature, OLLY gave subscribers control to skip, pause, or modify orders easily. This enhanced experience led to a 73% growth in their subscriber base and a 108% increase in subscription orders within a year. Most significantly, Ordergroove helped OLLY achieve a 3.5x higher LTV for subscribers compared to non-subscribers.

OLLY

Jennifer Peters

DTC Manager