Case Study: FLOWERBX achieves 58% higher subscription engagement with Ordergroove

Luxury subscriptions blossom for FLOWERBX with 58% higher engagement since upgrading to Ordergroove

FLOWERBX, a UK-based luxury floral brand, wanted to make its subscription offering more seamless but found its homegrown system too rigid. The legacy subscription setup created friction for customers, generated support tickets, and made it difficult to scale on Adobe Commerce or promote subscriptions effectively on-site.

To solve this, FLOWERBX switched to Ordergroove with implementation support from objectsource, using flexible subscription technology including rotating clubs and improved self-service management. With Ordergroove, FLOWERBX saw a 58% increase in subscription offer engagement, a 52% rise in traffic to subscription product pages, and a 38% decline in subscription-related support tickets, while also improving platform stability and setting the stage for future growth.

FLOWERBX

Jessica Kirk

Head of eCommerce