Case Study: Shinesty boosts subscriber revenue with Ordergroove

How Shinesty boosted subscriber revenue by switching to Ordergroove

Shinesty, a humorous underwear and apparel brand, needed a subscription platform that could handle a highly complex offering, migrate a six-figure subscriber base, and support a custom dashboard built by its agency, Scoutside. The company was looking for a robust, flexible solution with reliable APIs, strong support, and the ability to protect recurring revenue during migration.

Shinesty switched to Ordergroove to power its subscription experience, integrate with Scoutside’s Portal app, and add capabilities like Instant Upsell and prepaid subscriptions. With Ordergroove, Shinesty enrolled thousands of new subscribers in three months, increased AOV by 5%, improved subscriber retention by 1.5% to 2%, and doubled the lifetime value of prepaid subscribers versus pay-as-you-go customers.

Shinesty

Jens Nicolaysen

CMO and Co-Founder