Case Study: Philip Kingsley achieves scalable subscription growth with Ordergroove

How Philip Kingsley realized their subscription vision after migrating from a homegrown system

Philip Kingsley, the haircare brand known for its trichology-led approach, wanted to launch and grow subscriptions on its Adobe Commerce retail site, but its homegrown subscription system was too limited to scale. The team needed a more flexible, modern solution that could support recurring revenue growth while improving the subscriber experience.

Philip Kingsley migrated to Ordergroove, which provided the subscription platform, migration support, and out-of-the-box flexibility they needed to replicate and expand their existing offering. With Ordergroove, they achieved a 100% successful subscriber migration, reduced support burden through self-service automation, and gained the ability to test new subscription frequencies and improve retention, repeat purchase rates, and customer lifetime value.

Philip Kingsley

Lauren Duncan

Ecommerce Manager