Case Study: KIND Snacks achieves 50% subscriber growth and 24% AOV increase with Ordergroove

How KIND Snacks Added Recurring Revenue to the Menu

Kind Snacks, a leading healthy snack brand and direct-to-consumer retailer, faced limitations with a homegrown subscription system that lacked flexibility, control, and a smooth checkout experience. To strengthen its DTC program on KINDsnacks.com, Kind Snacks implemented Ordergroove and used Ordergroove’s REST APIs to build a custom front-end and integrate robust subscription functionality with their eCommerce platform.

Ordergroove delivered subscription promotions (10% discount, free shipping, order flexibility, and a product-swap feature) and an add-to-upcoming-order capability that made ordering easier and more flexible. As a result, Kind Snacks grew its subscriber base by over 50%, saw upsell conversion rates as high as 21%, and increased average order value by 24%, driving higher lifetime value through Ordergroove’s solution.

Kind Snacks

David Wish

Senior Vice President of E-Commerce