Case Study: Furtuna Skin cuts subscriber churn by 50% with Ordergroove

How Furtuna Skin reduced their subscriber churn by 50% in 3 months

Furtuna Skin, a regenerative beauty brand, needed a better subscription experience after its first platform hurt conversions, loaded slowly, and made it difficult for customers to manage orders or redeem loyalty rewards. The brand turned to Ordergroove to improve its subscription enrollment and subscriber experience, while better integrating subscriptions with its Yotpo loyalty program.

With Ordergroove, Furtuna Skin launched a premium on-page subscription UX, faster-loading pages, a more usable subscriber dashboard, and seamless loyalty integration. In just three months, Ordergroove helped Furtuna Skin grow its subscriber base by 103%, reduce subscriber churn by 50%, increase subscription revenue by 100%, and cut subscription support tickets by 50%.

Furtuna Skin

Chrissie Jemison

Vice President of Digital