Case Study: Equator Coffees achieves 372% GMV subscription growth with Ordergroove

How Equator Coffees achieved 372% subscription growth by switching to Ordergroove

Equator Coffees, a coffee roaster and direct-to-consumer brand, needed a better way to manage its growing subscription business as demand surged during the pandemic. Its previous subscription setup used a hijacked checkout, forcing duplicate catalog updates, extra operational work, and limiting the flexibility and customer experience needed to reduce churn.

Equator Coffees switched to Ordergroove’s subscription platform, which integrated more closely with Shopify and gave subscribers the ability to pause, skip, cancel, and swap products. With Ordergroove, Equator Coffees saw subscription GMV grow 260% in three months and 372% in seven months, and subscriptions now account for more than 50% of its online revenue.

Equator Coffees

Elan Lieber

Senior Performance Marketing Manager