Case Study: Dollar Shave Club lowers costs and unlocks innovation with Ordergroove

How Dollar Shave Club’s move off homegrown lowered costs and unlocked innovation

Dollar Shave Club, the iconic grooming brand, needed to move off a homegrown subscription platform because its team was spending about 40% of its resources on maintenance instead of innovation. To support its global subscriber base and modernize its stack, the company selected Ordergroove for subscriptions as part of a broader shift to Shopify Plus, Klaviyo, and Gorgias.

Ordergroove enabled Dollar Shave Club to migrate millions of subscribers in just three days with a 99.99% success rate and 100% uptime, avoiding disruption to a business where subscriptions are critical. With Ordergroove’s flexible platform, integrations, APIs, and features like Flex Incentives, Dollar Shave Club reduced technology costs, redeployed resources toward new customer experiences, and accelerated innovation and speed to market.

Dollar Shave Club

Ranil Wiratunga

Chief Digital Officer & Global GM of DTC