Case Study: 5 Star Nutrition achieves 30% of eCommerce revenue from subscriptions with Ordergroove

How 5 Star Nutrition Brings a Touch of Hospitality to Fitness

5 Star Nutrition, a fast-growing sports nutrition retailer focused on personalized service and in-store experiences, wanted to convert repeat buyers into loyal, recurring customers while reducing program administration overhead. To do this they partnered with Ordergroove and its subscription platform to extend their VIP program and make it effortless for customers to subscribe to re-stockable supplements and shakes.

Ordergroove’s subscription solution — including Instant Upsell and integration with Shopify Plus and Klaviyo — drove measurable results: subscription revenue rose 16% on implementation, subscriptions now represent 30% of eCommerce revenue, 38% of GMV came from merchandise upsells to subscriptions, and recurring revenue grew 172% from March to August 2020. Ordergroove also saved the team hundreds of staff-hours, freeing up time for higher-value customer service.

5 Star Nutrition

Jared LaMantia

CMO