Case Study: ReStockIt achieves 184% growth in annual subscriber spend and 4.3× purchase frequency with Ordergroove

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ReStockIt, a supplier of over 200,000 name-brand products for businesses, restaurants, janitorial, and home offices, was losing ground to increased competition and saw customer purchase frequency stagnate at just 1.36 orders per year. To protect and grow their customer base while maintaining superior service, ReStockIt looked for a subscription partner and chose Ordergroove for its best-in-class subscription platform and industry expertise.

Ordergroove quickly launched an integrated subscription solution that lets customers control recurring orders and provides ReStockIt with detailed analytics and customer-service tools. The program drove a 184% increase in annual subscriber spend, produced 4.3x purchases per year by subscribers (400% higher than non-subscribers), and an average of 2.4 subscriptions per subscriber; Ordergroove continues to run A/B tests to further optimize performance.


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