Case Study: bareMinerals achieves 2X subscription LTV with Ordergroove

bareMinerals boosts subscription LTV by 2X with Ordergroove

bareMinerals, a beauty brand under Orveon Global, faced a shifting market with rising customer acquisition costs and shrinking margins. To succeed, they needed a subscription strategy capable of turning these costs into long-term customer value. They partnered with Ordergroove to implement this new strategy.

Using Ordergroove's Shopify-native platform, bareMinerals implemented smarter acquisition incentives, launched no-code prepaid subscriptions, and enhanced payment recovery workflows. This solution drove a 16% lift in subscriber enrollment, a 35% increase in payment recovery, and nearly 2X higher lifetime value among prepaid subscribers. Ordergroove helped the brand strengthen retention and create a more predictable recurring revenue model.

bareMinerals