Case Study: Clarins doubles subscription revenue with Ordergroove

Clarins - Customer Case Study

Clarins, a global beauty brand, sought to significantly grow its subscription business and recurring revenue in the key US market. The challenge was to find a flexible enterprise technology provider that could deliver a streamlined, high-converting subscriber experience at scale. They chose to partner with Ordergroove to power this new initiative.

By implementing Ordergroove's subscription technology and leveraging its strategic expertise, Clarins transformed its enrollment strategy. They customized product pages, optimized messaging, and used Ordergroove's features to make subscriptions prominent across the customer journey. This solution drove an 82% growth in their subscriber base year-over-year and doubled their subscription revenue within a month of launch, culminating in a 50% increase in recurring revenue for their biggest year of growth.

Clarins

Edouard Madec

Director of eCommerce