Case Study: Bonafide boosts subscription sales and LTV with Ordergroove

Bonafide transforms into a best-in-class subscription-first brand while unlocking 79% more sales with Ordergroove

Bonafide, a health and wellness supplement brand, wanted to transition to a subscription-first model to build customer loyalty and increase lifetime value. Their initial subscription provider lacked the flexibility and scalability needed to integrate subscriptions seamlessly into the customer journey. This led them to seek a new solution, which they found with the vendor Ordergroove.

Ordergroove provided an enterprise-grade subscription platform that enabled Bonafide to implement features like dynamic product bundles, prepaid 3-month plans as the default option, and personalized upsell experiences. As a result, Bonafide saw a 79% increase in subscription sales over two years, with subscriptions now accounting for 80% of online sales. They also achieved a 22.5% year-over-year increase in subscriber lifetime value, cementing their transformation into a best-in-class subscription brand with Ordergroove.

Bonafide

Nargiza Dakmak

Director of eCommerce