Case Study: Swisscom doubles opt-in conversions and automates B2B campaigns with Oracle Eloqua Marketing Automation

Swisscom automates campaigns and lifts conversions with Oracle

Swisscom, Switzerland’s leading telecom provider for consumer and business services, needed to modernize B2B marketing to grow beyond a saturated telco market and boost sales of cloud, IoT, security, and ICT offerings. Its legacy on‑premises processes and Excel‑based lead management made campaign execution slow, manual, and costly, limiting lead conversion and marketing agility.

Swisscom selected Oracle Eloqua Marketing Automation after a formal RFI and demos, moving to a cloud-based platform that automated lead capture, scoring, campaign execution and CRM integration while supporting GDPR double opt‑in. The change doubled opt‑in rates from 40% to 80%, sped up A/B testing and campaign launches, improved lead quality and sales transparency, and enabled scalable, measurable B2B marketing across its enterprise customer base.

Swisscom

Simon Kaufmann

Marketing Automation Manager