Case Study: Samsung France achieves 70% lead conversion and 8x marketing-to-pipeline growth with Oracle Marketing Cloud (Oracle)

Samsung France Breaks New Records with 70% Lead Conversion Rate

Samsung France, the B2B arm of the global technology leader, helps French businesses adopt digital technologies but struggled internally to measure marketing ROI, align sales and marketing on lead management, and harmonize systems and data. Head of CRM and Marketing Automation Güçlü Ozsayin turned to Oracle Marketing Cloud to rebuild trust with measurable dashboards and a unified lead-management process.

By deploying marketing automation with CRM integration and unifying digital and non-digital activities, Samsung France shifted marketing from a cost center to a revenue driver: lead conversion rose about sevenfold to 60–70%, marketing’s contribution to the sales pipeline increased from 5% to over 40% (an eightfold gain), prospecting effort fell dramatically, and cross-team adoption of Oracle Marketing Cloud occurred within six months — now a global best practice.

Samsung

Güçlü Ozsayin

Head of CRM and Marketing Automation