Case Study: Lenovo achieves 84% higher email open rates and 136% response lift with Oracle Marketing Cloud

Lenovo EMEA Tests Its Way to Higher Response Rates and Greater Revenue

Lenovo’s EMEA division faced a saturated market and a broad, complex audience, and found batch-and-blast email campaigns couldn’t cut through inbox clutter or build lasting customer relationships. To compete more effectively it needed a targeted, personalized approach driven by evidence and testing.

Working with Oracle Marketing Cloud, Lenovo implemented a testing-led, cross-channel email program to send more timely, relevant content. In just over a year this approach raised email open rates by 84%, lifted response rates 136% and doubled revenue attainment, while moving click-through and responder-to-open metrics from well below industry benchmarks to significantly above them.

Lenovo

Chloe Jones

EMEA Email Marketing Specialist