Case Study: JetBlue increases open rates with Oracle Marketing Consulting

JetBlue Increases Open Rates With Oracle Marketing Consulting

JetBlue needed to broaden its marketing calendar, improve campaign utilization, and prepare to market beyond the U.S. with support for languages other than English. To do that, JetBlue turned to Oracle Marketing Consulting and Oracle Responsys Campaign Management for product expertise, configuration guidance, and help moving beyond batch-and-blast email tactics.

With Oracle, JetBlue reconfigured outdated emails, expanded its marketing program, and adopted multivariate subject line testing to drive higher engagement. The result was a significant increase in open rates by considerable percentage points, while also positioning JetBlue to launch multilingual customer communications.

JetBlue

Paul Rothenberg

Media Analytics Manager