Case Study: InsightSquared achieves record‑high SDR performance and faster ramp times with Oracle

InsightSquared scaled their outbound sales engine using company data, signals, and balanced territories

InsightSquared, founded in 2010, is a revenue intelligence provider for high-growth technology companies. During a key growth phase the revenue team needed to scale outbound efforts and improve rep-level performance; AEs and SDRs were reorganized into pods but lacked the automated, accurate company data and signaling needed to run targeted, timely outreach at scale.

By deploying DataFox Data Management with Oracle Sales to automate enrichment, real‑time updates, signal alerts, and data-driven territory balancing, InsightSquared built a signal-led, account-based outbound engine. The change drove record-high SDR performance and shorter ramp times, more signal-driven prospecting conversions, and consistent quota attainment — supported by 3,000 signals/week to reps, 25,190 leads enriched, and 188,430 accounts augmented with 40+ company data points.

InsightSquared

Maxwell Lydstone

Senior Director of Business Operations