Case Study: DocuSign sharpens marketing and improves lead scoring with Oracle Eloqua (Oracle CX Marketing)

DocuSign hones marketing strategy with Oracle Cloud

DocuSign, a digital-agreement company serving more than 500,000 customers and generating $974 million in fiscal 2020, needed to tailor marketing across a broad mix of users—from independent agents to global enterprises—while meeting strict data‑protection requirements. The challenge was to identify who was using the platform, what they were using it for, and how to engage each segment appropriately and compliantly.

By adopting Oracle Cloud CX (including Oracle Eloqua and CX Marketing) DocuSign uses AI-driven lead scoring and behavioral analysis to personalize campaigns, refine engagement models, and track user journeys from exploration to subscription. Built‑in GDPR encryption and access controls protect regional data, and integrations with Oracle CX Sales and Cloud HCM streamline contract and HR workflows—resulting in more targeted outreach, improved lead qualification, secure compliance, and faster sales and onboarding processes.

DocuSign

Andrew Stafford

Senior Director of Marketing Operations