Case Study: Dell achieves 1,000% view-through revenue lift and faster lead generation with Oracle Marketing Cloud (Oracle)

Dells Grows and Enhances Marketing Operations with Oracle Marketing Cloud

Dell used Oracle Marketing Cloud to automate and accelerate lead generation by tapping into customers’ digital body language. Facing the need to grow its customer pipeline and more precisely define target audiences, Dell sought to speed time to market and reduce manual marketing processes.

By deploying cross-channel prospecting with progressive profiling, a data management platform, advanced targeting and segmentation, and audience analytics through Oracle Eloqua, Dell streamlined marketing operations. The initiative boosted view-through revenue on ad spend by 1,000% and increased click-to-visit rates by 15%, while cutting manual effort and accelerating campaign delivery.

Dell

Lauren Jones

Campaign Consultant