Case Study: Lenovo achieves 4x ROI with Oracle Datalogix OnRamp

Datalogix’s Targeting of Past Customers Resulted in 4x ROI for Lenovo

Lenovo, a $34 billion personal-technology company and the world’s largest PC vendor—offering PCs, smartphones, tablets and smart TVs—needed to re-engage past buyers and email recipients who hadn’t opened an email in at least 18 months.

Using Datalogix OnRamp, Datalogix brought Lenovo’s past-buyer and email files online, segmented audiences by likelihood to purchase, and served display campaigns for the Lenovo Yoga tablet to the top three segments. The campaign generated a 4x return on ad spend ($4 revenue per $1 spent) and an average order value of $564, roughly double the product’s base price.

Lenovo