Case Study: Tarjetas Cuyanas improves customer service efficiency with Oracle Service Cloud

Tarjetas Cuyanas S.A. Establishes Highly Efficient Customer Service Center, Improving Insight into Service Quality and Customer Satisfaction

Tarjetas Cuyanas S.A., also known as Tarjeta Nevada, is a credit card company based in Mendoza, Argentina, that wanted to improve customer satisfaction by moving from unorganized, individual responses to an integrated CRM environment. It also needed better ways to track service quality, follow internal guidelines, and keep managers and staff working with reliable, up-to-date data across service channels.

With Oracle Service Cloud, Tarjetas Cuyanas created a centralized customer service structure that connected email, phone, web portal, social media, and internal departments. The company reported 100% of interactions managed across channels, faster handling of an average of 400,000 monthly calls, fewer repeat calls and follow-up emails, and better visibility into customer interactions across 52 banking service locations and five customer service centers.

Tarjetas Cuyanas

Matias Marcelo Garcia

Customer Relationship Management Director