Case Study: Abdullatif Alissa Group Holding cuts contact center costs by 60% with Oracle Service Cloud

Alissa Group Reduces Contact Center Operational Costs by 60% and Cuts Recruitment Time in Half by Transitioning to the Cloud

Abdullatif Alissa Group Holding, a Saudi Arabia automotive group operating across sales, service, financing, and leasing, needed to standardize recruitment, reduce time to hire, and consolidate customer contact handling across multiple lines of business. The company also wanted a unified jobs portal, stronger internal sourcing, and a fully insourced contact center to improve service and cut outsourced costs.

With Oracle Service Cloud and Oracle Recruiting Cloud Service, Abdullatif Alissa Group Holding centralized customer contacts, routed inquiries to the right teams, and supported hiring across the group. Oracle helped the company reduce contact center costs by 60% and hire staff 50% faster, while also enabling the insourced contact center to handle more than 1,000 contacts per day.

Abdullatif Alissa Group Holding

Marwan M. Othman

IT Business Relationship Manager