Case Study: Vanity Kart achieves rapid Middle East e-commerce expansion and faster, consolidated fulfillment with Oracle NetSuite

Women’s Online Fashion Retailer First in Line for Ecommerce Boost to Middle East

Vanity Kart is a Dubai‑based online women’s fashion retailer (part of the $40M NB Ventures group) selling 250+ brands across the UAE and Gulf. Rapid regional expansion across multiple subsidiaries created a need for stronger IT control and consolidated reporting, but the group was cautious about data security and deploying a shared cloud platform across its businesses.

Vanity Kart implemented NetSuite OneWorld and SuiteCommerce with implementation partner KPI to standardize operations and ecommerce. Within three months the team reported easier order fulfillment and daily on‑time deliveries (from local warehouses or suppliers), and the rollout enabled consolidated, multi‑currency reporting and smoother expansion plans into Saudi Arabia and India.

Vanity Kart

Sanjeev K Sinha

Group Chief Financial Officer