Case Study: Witgang Far East achieves rapid regional growth and record profits with Oracle NetSuite

Witgang Far East Sows Seeds for Rapid Growth in Asia with NetSuite

Witgang Far East is a Hong Kong–based wholesale distributor of fertilizers, water-management products and specialty chemicals serving golf courses, farms and other customers across China, Hong Kong, Vietnam and elsewhere in Asia. The company struggled with inadequate accounting and inventory capabilities in Salesforce.com and a legacy desktop system, relied on time‑consuming Excel reporting, and did not want the cost and complexity of integrating a third‑party ERP with its CRM.

Witgang implemented NetSuite OneWorld (including inventory management and CRM) to gain cloud‑based, multi‑currency, multi‑language and multi‑warehouse visibility across its distributed workforce. The change enabled real‑time inventory visibility for 250 SKUs across four warehouses, streamlined purchasing and division consolidation, supported marketing automation, grew the customer base to 300+ businesses, and helped drive about 65% revenue growth over two years and record profits in 2014.

Witgang Far East