Case Study: WaterFilters.NET achieves 600% revenue growth and scalable, efficient fulfillment with Oracle NetSuite

WaterFilters.NET Gains a ‘Perfect Storm’ of Scalability, Efficiency and Affordability with NetSuite

WaterFilters.NET, a Zumbrota, Minnesota–based retailer of water filtration products, faced rapid multi-channel growth that its legacy systems couldn’t support. Disparate data sets and limited visibility into inventory, orders and payroll processes made it difficult to scale operations, fulfill orders efficiently across B2B and B2C channels, and gain the real-time insights needed for decision-making.

The company implemented NetSuite OneWorld with NetSuite CRM, Inventory and Order Management, plus a Celigo integration to link multiple ecommerce sites, creating a unified cloud data set. The solution delivered real-time visibility into more than 10,000 SKUs, seamless handling of B2B and B2C orders, simplified financial consolidation and the agility to support global growth—helping drive a 600% revenue increase from 2010–2013 and freeing resources to support water-education and charitable initiatives.

WaterFilters.NET