Case Study: W2O Group achieves rapid growth, tighter financial controls and a sub-15-day close with Oracle NetSuite

W2O Ready to Spread Its Wings with NetSuite as its Growth Platform

W2O Group, a San Francisco–based integrated marketing and digital analytics firm, experienced rapid growth—expanding from 80 to 425 employees—and found its niche accounting software could no longer handle increased organizational complexity, multi-subsidiary structures and the need for stronger financial controls and scalability.

W2O implemented NetSuite OneWorld, NetSuite OpenAir and NetSuite SuiteProjects to centralize financials, services and sales. The solution enabled transaction-level reporting and subsidiary margin comparisons, automated revenue recognition to cut accounts-receivable closing from months to under 15 days, and streamlined project management—freeing staff to focus on clients. With multi-currency support and a new London office, W2O is well positioned for international growth and easier acquisition integration.

W2O Group