Case Study: VHC Brands achieves scalable growth and transforms the B2B buying experience with Oracle NetSuite

VHC Brands Scales Business and Transforms the B2B Buying Experience

VHC Brands is a family-owned wholesale home-textiles company that grew from a small quilt shop into a supplier for retailers ranging from independent stores to Wayfair, Walmart and Amazon. Rapid growth exposed limitations in its legacy, siloed systems—making it hard to access critical data and scale the B2B buying experience online.

By moving to NetSuite (ERP, CRM, SuiteCommerce Advanced) and partnering with Tavano Team, VHC launched vhcbrands.com with account-specific pricing, inventory visibility, quoting, pre-orders and retailer resources. The cloud platform restored operations within three days after a fire, consolidated inventory management for 5,000+ SKUs, streamlined ~300 daily drop-ship orders via SPS Commerce and OzLink, and enabled same/next-day fulfillment while simplifying site management.

VHC Brands

Ken Kline

CEO