Case Study: Topo Athletic achieves scalable growth and major conversion gains with Oracle NetSuite

Topo Athletic Starts Company on the Right Foot with Unified Commerce Solution

Topo Athletic, a Massachusetts‑based footwear startup founded in 2013, needed a scalable, unified system to support rapid growth and omnichannel sales. Rather than patching together stand‑alone applications, the company sought a single source of customer, financial, inventory and order data to streamline operations across direct‑to‑consumer and wholesale channels.

Topo implemented NetSuite’s cloud platform — ERP, CRM, SuiteCommerce Advanced, Inventory and Order Management — to unify sales, fulfillment and reporting. The solution supported doubling year‑over‑year growth, enabled sales to consumers and 350+ retailers in eight countries, and delivered major e‑commerce gains: mobile conversions +153%, overall conversion +50%, time on site +86% and average order value +12%, while real‑time inventory visibility improved demand planning and retail fulfillment.

Topo Athletic

Natalie Riley

VP of Finance and Operations