Case Study: The Franklin Mint achieves 25% improved order efficiency with Oracle NetSuite (OMX)

The Franklin Mint Improves Order Efficiency by 25% with NetSuite

The Franklin Mint, a collectibles retailer in Exton, PA, was struggling as its legacy Dydacomp Mail Order Manager and manual processes could not keep up with growing e‑commerce volumes. Increasing web, phone and wholesale orders were slowing fulfillment, raising processing costs and limiting scalability for subscription and continuity programs.

After evaluating options, The Franklin Mint implemented NetSuite’s cloud-based OMX order management to automate workflows, integrate with its Magento storefront and support up to 500 daily orders across B2C and B2B channels. The solution centralized order, inventory and financial data, streamlined subscription programs (including an 80,000‑customer Presidential Dollars continuity offering) and improved order management efficiency by 25%, speeding customer deliveries and reducing processing time.

The Franklin Mint