Case Study: Terry Bicycles achieves faster fulfillment, reduced staffing and real-time business insights with Oracle NetSuite

Terry Bicycles Gains New Business Traction with NetSuite

Terry Bicycles, a Burlington, Vt.–based maker of bicycles, accessories and apparel for the women’s market, struggled with inflexible FileMaker and proprietary systems that made data access and reporting difficult. Fragmented infrastructure consumed IT resources, hindered development of a high‑caliber B2B/B2C storefront, and produced poor visibility into costs, revenue and margins — creating reporting “nightmares” and risking bad business decisions.

Terry implemented NetSuite SuiteCommerce Advanced (with NetSuite CRM and OzLINK shipping automation) as a cloud solution to unify financials, inventory, CRM and multi‑channel sales. The company gained real‑time reporting and inventory visibility, halved monthly close time, reduced accounting and support headcount, grew its retailer network to 800+ merchants, consolidated 350,000 consumer records, improved site traffic and conversion, and achieved faster, lower‑cost fulfillment and precise multi‑location control of 2,500 SKUs.

Terry Bicycles