Case Study: STM Brands achieves 2x revenue growth and lower operational costs with Oracle NetSuite OneWorld

STM Brands Speeds Its Global Journey with NetSuite OneWorld

STM Brands, founded by Ethan Nyholm and Adina Jacobs to build better laptop and device bags, grew from a small Australian startup into a global manufacturer and retailer with operations in Australia, the US and the UK and 10 third‑party warehouses. Rapid international expansion exposed limits in its legacy MYOB and SugarCRM systems, creating complexity in financial consolidation, inventory planning and multi‑currency tax reporting.

Implementing NetSuite OneWorld gave STM a single integrated platform for financials, sales, inventory and ecommerce across subsidiaries, enabling real‑time global visibility and automated tax and currency processes. In just over two years the company doubled revenue, cut operational costs (freight as a percentage of sales fell 25% by shifting to sea freight), doubled production, grew retail partners from 1,200 to 3,000 and reduced financial consolidation from hours to minutes.

STM Brands

Ethan Nyholm

President & Co-Founder