Case Study: Spell & The Gypsy Collective achieves 121% growth and unified omnichannel global commerce with Oracle NetSuite

Spell & The Gypsy Collective Grows from Beach Town Beginnings to Omnichannel Global Commerce

Spell & The Gypsy Collective is a modern‑bohemian fashion brand founded in 2009 in Byron Bay, Australia that grew quickly across e‑commerce, boutiques and wholesale. As sales expanded across Australian and U.S. sites and more wholesale partners, the business was held back by siloed applications and needed a unified platform to manage multi‑site finances, inventory and purchasing.

Implementing NetSuite OneWorld replaced disparate systems and unified financials, inventory and purchasing across two subsidiaries, seven factories and more than 150 wholesale partners. Within two years the company achieved roughly 121% growth thanks to improved visibility into sales, inventory and landed costs, reduced administrative overhead and real‑time data that supports faster, more confident expansion decisions.

Spell & The Gypsy Collective

Sami Gilroy

Online Sales Manager