Case Study: Sonoma Media achieves a seamless cloud transition, unified media operations, and faster month-end close with Oracle NetSuite

Sonoma Media Investments Streamlines Media Acquisitions, Empowers Growth with NetSuite

Sonoma Media Investments, a Santa Rosa–based publisher of newspapers, magazines and websites with about $40M in revenue and 250–499 employees, faced a major challenge when its parent company sold the business in late 2013 and required Sonoma to move off the parent’s Computron accounting platform within three months — staying on the old system would have been prohibitively expensive.

Sonoma implemented NetSuite ERP in the cloud on the tight timeline, unifying all publications on a single platform without disrupting service. The change cut month-end close by a week, reduced costs versus a traditional route, enabled industry-specific integrations via SuiteCloud, and set the stage for CRM and Cash-to-Pay rollouts to deliver end-to-end visibility, real-time data and improved cash-flow management.

Sonoma Media