Case Study: Smaato accelerates global growth and shortens month-end close to five days with Oracle NetSuite OneWorld

Smaato Picks NetSuite OneWorld Over SAP to Accelerate Global Business

Smaato, a global mobile ad exchange connecting 90,000 app developers and 400+ demand partners and serving 10 billion ads a day, was expanding rapidly but hampered by fragmented legacy accounting: eight different systems and Excel-based consolidations that prevented real-time visibility and slowed finance and operations.

Smaato chose NetSuite OneWorld (over SAP) and, with Alta Via Consulting, migrated data from the eight systems and integrated NetSuite with Salesforce in three months. The move cut month-end close and billing from 30 to 5 days, delivered daily real-time revenue reporting, improved DSO by 15–20 days, and enabled faster growth—doubling headcount and opening new revenue streams while simplifying future customer-facing automations.

Smaato

Gregory Weisser

VP, Finance