Case Study: Shanghai Tang achieves streamlined global operations and data-driven growth with Oracle NetSuite

Shanghai Tang Weaves Integrated Solutions into its Business Fabric

Shanghai Tang, founded in 1994 as China’s first global luxury fashion brand, faced a pressing challenge after a 2018 change in ownership: rebuild its entire business application ecosystem in three months without large IT investments. The retailer’s poorly integrated systems made it difficult to manage end-to-end operations across its boutiques and subsidiaries, limiting visibility and hampering growth.

Working with Introv, Shanghai Tang implemented NetSuite ERP and NetSuite OneWorld to integrate ERP, accounting, CRM, POS and loyalty systems across Hong Kong, Macau, Singapore and China. The solution delivered real-time global insights and a comprehensive customer view, enabling personalized promotions, better in-store experiences and data-driven decisions that support growth — all without costly IT spend.

Shanghai Tang

Riccardo Mastellone

Head of Digital, Ecommerce & ICT