Case Study: RST Brands achieves 24-hour fulfillment and improved eCommerce conversion with Oracle NetSuite

RST Brands Meets the Demands of a Fast-Growing Supply Chain With NetSuite

RST Brands, a manufacturer and wholesale distributor that shifted from gift and game room products into furniture and home-organization solutions for ecommerce retailers, outgrew QuickBooks as it scaled. Managing two web stores, an expanding SKU set and a complex network of retail partners, the company needed a single, customizable platform to handle ERP, CRM and ecommerce complexity.

RST implemented NetSuite’s end-to-end cloud suite (ERP, CRM, SuiteCommerce, inventory, order and WMS) to unify procurement, warehousing, logistics, order management and marketing automation. The platform enabled real‑time EDI and 24‑hour fulfillment, multi‑DC kitting and DTC support for RSTbrands.com and Flowwall.com, improved conversion rates and session duration, and streamlined supply‑chain execution. Personalized outreach via Bronto (browse recovery) achieved ~70% open rates and ~15% conversion.

RST Brands