Case Study: Roku achieves rapid scalability and operational agility with Oracle NetSuite

Roku Gains Agility for Sensational Growth in Highly Competitive Streaming Entertainment Industry

Roku, a Saratoga, California–based consumer electronics company that makes devices and software to stream movies, music and games to TVs, faced rapid, sensational growth that outpaced its QuickBooks system. The legacy setup couldn’t scale for high transaction volumes or provide timely reporting, inventory control, sales visibility or pricing optimization needed to compete with larger rivals.

Roku implemented NetSuite OneWorld financials and optimized cloud customizations, integrating Magento for B2C, SPS Commerce EDI for retail partners and OzLINK for shipping. The platform automated order management for 85% of revenue, supported multi‑subsidiary/multi‑currency expansion, and improved inventory and fulfillment; results include 15% revenue growth since the 2012 go‑live, handling more than 3 million unit orders, a 50% faster monthly close and no added finance/IT headcount, giving Roku greater agility and competitive edge.

Roku