Case Study: Kitchenware Direct achieves streamlined operations, fivefold mobile conversions and 24-hour shipping with Oracle NetSuite

Robust Integration, Mobile Ecommerce Position Kitchenware Direct for Continued Growth

Kitchenware Direct, a Perth-based online kitchenware retailer, struggled with poorly integrated, out-of-the-box systems as it scaled: multiple branded websites were hard to manage, back-end order processing and financials were manual and error-prone, shipping mistakes occurred, and mobile traffic converted poorly. Existing tools (MYOB, a POS, an inventory system and a credit card terminal) couldn't support rapid growth or multi-site operations.

Implementing NetSuite and NetSuite Site Builder gave Kitchenware Direct a single, cloud-based instance to run 10 branded sites and integrated operations. The mobile-optimized site increased smartphone conversions fivefold, order fulfilment errors were eliminated, full visibility of 6,000 SKUs enabled 24-hour shipping, gross margins rose 4%, and the company grew ~50% annually—positioning it to expand into homewares and Southeast Asia.

Kitchenware Direct