Case Study: Regina Andrew Design (Detroit) achieves streamlined operations and an optimized B2B buyer experience with Oracle NetSuite

Regina Andrew Detroit Optimizes Buyer Experience with New Commerce Platform

Regina Andrew Design, a Riverview, Mich. wholesale home‑décor manufacturer founded in 1997, was hampered by siloed legacy systems that made inventory hard to track, limited its ecommerce experience for B2B buyers and constrained long‑term growth. Serving clients like Neiman Marcus and Lamps Plus, the company needed better inventory visibility, streamlined operations and a more engaging online buying experience.

Regina Andrew implemented NetSuite’s unified cloud platform—ERP, SuiteCommerce Advanced, CRM, inventory and order management—replacing Magento and AcctVantage to create a single source of truth. The new site delivers account pricing, real‑time and future inventory availability, payments/credits and project lists, while sales reps shift from order-taking to value‑added service; the changes lowered IT costs, sped order processing and improved the customer experience.

Regina Andrew Detroit

James Bonomo

COO