Case Study: Brandwatch achieves rapid financial consolidation and scalable global accounting with Oracle NetSuite OneWorld

Rapidly Expanding Social Media Company Reduces its Financial Management Workload with NetSuite OneWorld

Brandwatch, a Brighton-based subscription social media software company serving global clients like BT, Marks & Spencer and L'Oréal, faced the headaches of rapid international growth: multiple country-specific accounting systems, inconsistent data and complex tax requirements that made monthly consolidation take two to three days. The company needed a scalable financial platform that avoided constant license upgrades and manual fixes.

Brandwatch implemented NetSuite OneWorld (ERP and Fixed Assets) with implementation partner Nolan Business Solutions, replacing QuickBooks in a 14-day go-live. The centralized cloud system streamlined currency, VAT and US sales-tax handling, integrated billing/expenses/HR, and cut consolidation time from days to about 30 minutes—allowing the finance team to scale efficiently (only doubling while the company grew from 4 to ~400 employees).

Brandwatch