Case Study: Rally House doubles stores and delivers omnichannel commerce with Oracle NetSuite

Rally House Scores with Unified Cloud Commerce Solution

Rally House is a family‑owned retail chain (founded 1989) selling hyper‑local sports apparel and gifts that was held back by dozens of disconnected systems (QuickBooks, Excel, Celerant, etc.), complex IT overhead, and limited visibility into inventory. To expand and stay competitive the company needed a simplified, scalable commerce platform that could unify online and in‑store operations.

Rally House implemented NetSuite (ERP, CRM, Order Management, SuiteCommerce Advanced, NSPOS, Bronto) to move to the cloud, gain real‑time, per‑store inventory visibility, and connect omnichannel shopping. The result: stores doubled from ~30 to 60+ in two years without adding IT staff, the distribution center was closed as stores fulfilled online orders (reducing costs and speeding shipping), and customers now enjoy mobile access and seamless experiences like buy online, pick up in store.

Rally House

Aaron Liebert

Chief Executive Officer